Quote:
Originally Posted by Belle2Be
Why is no-one ever ranting about how come Google or B&N don't support azw or mobi?
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Because the obvious answer is "because Amazon owns, and controls access to & use of, those formats."
Epub is an open standard; anyone with a text editor can make their own epubs from scratch. Since the Kindle has a web viewer, it obviously has some form of .html support; adding .epub support should be a very simple matter, as software goes.
The real issue isn't fileytype support, but DRM; if Amazon added non-DRM'd epub support, they'd be flooded with complaints from people who bought a B&N ebook and then discovered it won't open on the Kindle. And Amazon doesn't want to pay for ADE support.