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I've always been a bargain hunter and when I bought physical books I would always try to maximize savings by comparing costs at the cheap chain or using coupons at the full price chain. Even now I can almost always find the physical book for less than the electronic counterpart. Publishers must be making significantly more per sale on electronic books since they sell for more.
The one thing that all this price fixing has done for me is to cause me to spend far less on books, period.
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