|
This Guy seems like he has a better grasp on the situation than most. There may be hope for the future if more publishers start thinking like this.
On another track, is downloading an ebook torrent much different from buying a second hand book, or borrowing it from a friend? Second hand sales generates no additional income for the Author or Publisher, only for the person selling it at the yard sale or second hand shop. Like wise borrowing from a friend, you have the one initial sale and thats it.
My point is, publishers have faced challenges maximising their revenue for a long time, learning from the current trends of eReaders, eBooks, demand for such, and associated 'piracy' is key to moving the publishing industry into the 21st century.
The music industry did it, and there are still companies making lots of money from digital product, publishers just need to move with the times.
|