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Honestly it seems that for the moment consumers are just as confused about what they're willing to pay for ebooks as publishers are about pricing them. Personally, I wouldn't pay more for digital than a trade paperback or hardcover.
I tell ya what, though: I am absolutely willing to pay more for an ebook than a mass-market paperback. I hate those things. I don't care if it's made from the finest handcrafted paper and glued together with the pulverized bones of leprechauns; I'll pay more for one that gives me a better reading experience, via paper or e-ink.
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