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Caleb, I think it's fair to pair a free ebook with the printed book purchase (I do this with sales through my own site). What's interesting is that people like Scalzi and me know who our customers are--our readers, friends, and supporters--and we know the value of them, while publishers are apt to see the customer base as a conglomerate of data, measuring theoretical x money lost. In other words, publishers don't seem to know much about their readers.
Scott
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