Quote:
Originally Posted by rogue_librarian
...the Kindle could support epub in the blink of an eye, all it'd take is a firmware update.
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It would cost Amazon their monopoly on Kindle ebook sales. If you own a Kindle, the only, (at least primary 99%+), source for ebooks is Amazon. If Amazon supported ePub they would have to compete with other book sellers. I don't think they'll risk it.