i find .epub & K3, with freeware calibre & sigil tools to be a great combo.
start with .epub - use sigil to remove any annoying crap - like trailers / adverts for other books, copyright pages, author bios, other books by..., indexes which reference page numbers... long rambling acknowledgments etc etc- to taste.
Then convert to mobi, grab good quality metadata / cover art if needed , and copy to K3 via USB ( all of that with calibre )
the same tools will also fix up TOC if needed - handy for K3 as the left / right button then gives previous / next chapter.
you can also, if obsessive, repair typos in the epub and reconvert - there's no way to do that with a purchased .mobi copy. there's another freeware tool called microspell that will work with sigil.
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