Quote:
Originally Posted by Sydney's Mom
... In other words, ebooks are an afterthought, so we add on the incremental cost to the pbook price. And you like ebooks, so we can charge more.
Oh well. What did I expect - actual logic?  |
I think you have drawn the wrong interpretation from their response. In marketing-speak their response means: "We charge what the market will bear." That's all, it's pretty much what every business does. Surely you didn't think that price was governed by the cost of manufacture? Cost to create only ever determines whether a business can be made viable, the actual end price tag is a constantly wavering line between what the purchaser is willing (and able) to pay, and what the competition is forcing you to do.