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I've tried to get other publishers to join in, but it really hasn't been a successful mission. Even at a low- or no-cost offer, publishers seem reluctant to collect the data required to reveal the true impact of book piracy.
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Of course not... they want to be blind to the fact that a few pirates are essentially free advertising and spurs more sales. They refuse to think of it as promotional material, instead believe they should be owed the money for what the pirates stole from them. If they actually saw the sales rise from a little pirating, they wouldn't be able to continue their ancient ways of bullying the customer into the prices and material THEY want you to buy.
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you can't say that every download is equivalent to a lost sale. Some are, but there's at least some likelihood that the pirated titles either spurred sales or represented a download that never would have resulted in a sale anyway.
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The thick headed publishers think of every single download as a lost sale as reasoning behind keeping or strengthening DRM... In reality, you can figure that only a small portion is lost sales.
For ebooks, I would say maybe 1 out of every 50 downloads may be a lost sale nowadays. For music, 1 out of 500 is a likely number. For games/programs, it would be around 1 out of 100. These are just general numbers off the top of my head based on my long time experience as a computer tech, in reality they may be higher or lower, maybe by a lot.
When it came to items with physical media, there was always a small percentage, (I and guessing again) around 0.1-0.5%, that was pirated.
With digital media it is much easier to duplicate, but even now I still believe it is less than 1% of ownership, even for the most pirated stuff like music (mp3s).