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Most of the use it gets so far has been from 1 of 3 types of people.
1: People who recently purchased an eReader, and aren't entirely sure how to purchase/download books for their reader.
2: People traveling who would like to purchase a book for a non-wifi device.
3: People interested in purchasing an eReader and want to find out how they would get books on the reader. we have an in-store account that we use to "purchase" the free ebooks from the site and load onto our demo units.
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