They aren't exactly saying it costs more - they are saying they consider the ebook after the pbook, so any costs to convert (only 3 cents in this example) are added to the price of the pbook to arrive at a price for the ebook. And since the ebook is a more desirable product, we are charging more.
I just thanked her for responding. This was so illogical, it wasn't worth asking for clarification.
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