I don't think that 99% will ever go to the publisher. Credit card fees alone would make it not worthwhile for anyone to retail ebooks. On a $5 book, works out to be 14% of the price, give or take. Plus someone still has to edit the book, format it, etc. Plus the publishers do advertising, work out deals to have stores give attention to the book, etc. Even for ebooks, publishers do a lot of work that most people don't think of. Doesn't mean that I don't think they're not over charging now.
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