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Originally Posted by SensualPoet
Quote:
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Originally Posted by DMcCunney
If I were B&N, I'd certainly be looking at expanding internationally.
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Not impossible to do, but not easy, either. B&N doesn't have a history of partnering and that's essential to international success. Plus, the market is changing quickly and B&N needs to get cracking if it wants to crack the broader market. Given its own challenges on US soil, it may decide to stick to its knitting and get the local market well in hand first. It doesn't have unlimited fiscal resources. |
Oh, sure. I never claimed it was easy. I just think, longer term, it's
necessary. Retailing like this is about market share, and while B&N would be well advised to get the local market in hand first, I don't think it can just do that and stop.
I think the issue will be precisely the partnering you mentioned. Those arrangements take time to develop and mature. If I were B&N, I'd be looking to see whether I had anyone with international expertise in house already, and look to hire someone if not, to start exploring those relationships.
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Dennis