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The value, both perceived and real is smaller, and the same is true for the cost of production. A "just" price (i.e. one that is accepted by the buying population at large) will need to reflect that.
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Can you really assess value by comparing cost of production between goods and services? Ebooks are not goods. When you buy an ebook, you're purchasing limited manufacturing and distribution rights, and the service of communicating the information required to utilize them. This is why referencing "resale value" regarding ebooks is pointless: You can't resell a "used" service.
In most cases you're also purchasing that
continued service. If you think an ebook is just a paper book with lower materials cost, try this: Buy paper book. Take book home. Put book on bookshelf. Burn down house. Return to retailer and ask for another.