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Considering the growth of electronic readers in 2010 the fact that they tripled ebook sales in the USA isn't very impressive nor does it mean that pricing doesn't matter. Electronic books are a growth industry so taking a sales statistic in isolation doesn't mean much.
I haven't seen final iPad sales numbers for 2010 but I saw data of 3 million units in the first 80 days. That's explosive growth.
Amazon released their fuzzy numbers that indicated they were selling five times as many Kindles as the previous year.
Nook and Kobo sales are also said to be doing very well and much better then expected.
The comparative growth of the content to the electronic readers would be very interesting data to see. I suspect it's not a pretty picture for the agency pricing.
What's important for the long term health of the industry is customer satisfaction data and how many sales they lost. If you talk to people on the streets and read the anger in internet forums it's pretty obvious that customer satisfaction is not high. Ignoring that isn't a good business strategy.
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