|
When I see a website loaded with Flash and other glitzy gizmos, I know it wasn't made to sell products; it was made to sell websites. Those do their job very well, and they're being signed off on by exactly the person they're being pitched at, but it's not the job that the company paying the bills needs to have done.
The other big disaster comes from executives who want to "tell everyone about our company!" Which the website designer duly does. So they get a website with officer bios, company history, pictures of the annual sales awards ... and if there's a place to buy their products, you have to dig to find it. That sells very nicely to the executives who sign off on it, too, but it still doesn't do the job that site's supposed to do.
That's why the pros charge so much more than someone's 14-year-old nephew with his copy of FrontPage: we know about moving product, not just moving graphics.
|