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Not to purposely shift the subject but...
I'm not sure if you noticed but the iRiver representative never commented on the battery-life or the page-turn speed. This Hands-On video doesn't show the new prototype in action. This makes me think that iRiver's either working on it or that the new device won't beat the kindle in those respects.
The new fancy processor may speed page-turns but I think there's a trade-off. With a faster processor, you'll usually get higher battery consumption. Couple this with the fact that the screen has to render more (higher resolution) each time the screen refreshes.
So in effect, I feel like the reason why iRiver didn't talk about battery life was because it currently isn't better than the Kindle (which is one of Kindle's huge selling points).
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