Quote:
Originally Posted by Andrew H.
Pricing isn't what drives people to pirate. Pirated books are FREE, and no price can compete with FREE. Certainly dropping a price from $15 to $10 won't.
|
Pricing is certainly one factor. I'm happy to pay a certain amount for obtaining my ebooks legally and hassel-free. $10 is a good price point. If the book is not available, or not in my market, or for a ridiculous price I usually read something else, but there's a number of people who turn to the darknet instead. Can't say I really blame them.
Quote:
|
But - looking at the music industry - convenience, and not price, was what made iTunes successful.
|
Price as well. A buck a tune, I can afford that. Children can afford that with their lunch money. $14.99 and up for a CD with two or three good songs? Different story.
Quote:
|
They don't care. Sales have tripled.
|
They could have multiplied, I dunno, tenfold. But, yeah, they don't care. We get it.