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Andrew, the market is still so new that people are just buying what they want for their readers without much regard to price which is fairly typical for a few months after Christmas like this, AND the first few years of a brand new market type (aka ebooks with the specific purpose of being used on ereaders). As more options come available for online ebook sources, the new owners see the possibilities, they become more vocal and the publishers will end up with 2 choices:
1) drop the price of ebooks a good amount (at least 30-50%), or
2) start losing customers as fewer buy the paper book and refuse to pay the higher price of ebooks from those specific publishers.
The market will dictate the price, just give it a little time and for now just avoid spending money on those particular ebooks.
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