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I guess I just think that "heavy" readers are heavy readers, regardless of the medium, same goes for "medium" and "casual" readers and any other label you can think of. There's casual readers who own ereaders and hardcore readers who don't.
I bought a boatload of books when I was buying pbooks... and now I still buy a boatload of ebooks. I just don't think that owning an ereader = heavy reader (or purchaser)... especially with the prices we're now seeing for ereaders.
No big deal, I just don't think the theory that "owners of ereaders buy more books than readers of pbooks do" holds much water.
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