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There is nothing special... they toss all these terms out there to confuse amateur techs that always think or expect higher resolution is better. When it comes to eink, there is very little difference between the resolutions when it comes to most ebooks since the font and size are always static. Now for more detailed information such as the map they are showing on there, the higher resolution may help, but really, who is going to be expecting to map anything on their ereader?
Slightly higher resolution, same storage as the Kindle3 (2GB), minor speed bump from the processor (600-800MHz versus Kindles 533MHz)... the only added benefit is the SD card slot.
Now if they can natively display and handle PDFs properly, as well can have access to almost all current file formats, with the options for expanded firmware to accept new file formats then they may have a beast...
Of course they may say "content providers are sewn up in the US", that does not mean they are GOOD providers or have any chance at competing with Amazon or even B&N, so it remains to be seen if they will be good providers, which can make or break a reader.
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