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Old 01-08-2011, 10:45 AM   #40
fjtorres
Grand Sorcerer
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Amazon is more of an online shopping Mall than anything else since a lot of their revenue comes from hosting other stores and providing backend services to entirely unrelated businesses.

The main distinction between Amazon (which is thriving, like other online retailers) and B&N/Borders is the B&M portion of the business, not breadth of product. Books are a key to Amazon's visibility but they're not key to their survival. That means they're not subject to the vagaries of the book business; one of the reasons for all the vitriol generally heaped upon them. Unlike other booksellers not named Walmart and Target, they are *not* subject to the whims of the BPHs and they're not shy about pushing back when they think its appropriate. *Their* share of the consumer book business is in no danger. *Their* business model works.

It's B&M retailing that is at risk today.
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