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This is a classic case of price gauging. When it comes to ebooks, publishers don't have to pay for shipping, shelf space in bookstores, nor do they have to worry about returns (from bookstores). But publishers don't want consumers to think about that and accept these high-priced ebooks as the norm. If Jasper Ford knew what was best for him he'd leave the publisher and self-publish his book. He'd make much more money.
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