There is a decent story here too dated for Dec 31, 2010:
http://www.futureofcapitalism.com/20...ancial-trouble
Basically over the past decade all these places that got advertising dollars from Borders have been trying to use editorials to get people to buy the devalued stock. But when a stock is devalued or "beaten-down", there is a reason for it. This may be the last hurrah unless Borders steps up and really kicks it into the digital age.