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Somewhere in the process it promises an immediate ecoupon, along with directions on how to send in the device. My email didn't come until a day or so later. I tried using an ecoupon in a Sony store a few months ago, they said you can't use them there, but as with the Sony $75 ereader trade-in last month, you can bring the same electronics to a Sony store and get in-store credit or a gift card--I imagine they'd give out the same trade-in values promised online, but when I visit my Sony store I'm going to print out the minimum trade-in offers to make sure. I tested out an old netbook, and it offered me a $100 immediate credit, plus $30 later in the form of a gift card.
It just sounds like Sony is being generous in an effort to move their products in the slow after-Christmas period, especially since they seem to be lagging in the tech world, without the tablets and phones that people really want, Korean and Chinese companies are passing them on price and quality, and their 'we compete on quality, not price' announcements about their ereaders didn't help (they evidently didn't mean quality of product marketing, reader software, online bookstore, and the Sony website, not to mention their stores--the one in Seattle is sad and empty, and none of the 3 display ereaders on the shelf even had a charge--it was a sad imitation of the packed Apple Store up the road).
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