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Meh.... Apple dealt with a similar issue recently with an app for the iPhone.
People try the same thing with Google search rankings all the time as well. Google typically picks up on it and adjusts their algorithms / methodology to void any such advantages.
One store was even convinced that getting bad reviews for terrible customer service was getting him a high ranking. Once his behavior came to light, the store essentially got all but blacklisted. (Google claims this is not an accurate assessment of its search algorithms btw).
Occasionally people figure out how to game the system, but it doesn't usually last long. Nor is it a sign of massive hypocrisy by an evil corporate entity.
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