I like "The End" to be used for ebooks.
I'm reading an ebook right now that has a quirk in its formatting. When I use the "large" font setting, it's dropping paragraphs here and there, causing no end of confusion. If I drop it down into the "medium" font, I'm getting the full story (though it's harder for me to see). Given the fact that ebooks often go through secondary and tertiary conversions, and the fact that authors often like to leave ending up in the air, having "The End" or "Finis" or "Fin" at the end of the story just is a nice courtesy to the reader.
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