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You can always find a way to "bend" the phrasing your way. For example:
Tell someone that they'll have to pay up front, $400, for an MP3 player. Then $10. for a CD that isn't even on a real disc, or $1 for a music file that also isn't on a disc. The files you bought have DRM, can only be played on that player you bought, and they can't be converted to MP3. Unless you record it on a blank CD first, then burn it to MP3. And oh, yes, Apple will keep track of everything you've bought, and everything you've searched for, in perpetuity.
Guess what? People went for that one.
It's easy to make something sound bad, if you only describe it in terms of what sounds bad. But how bout this:
Tell someone that they can buy an e-book online, anywhere, anytime, for the computer, laptop, handheld, smartphone, UMPC, gameboy, or blackberry that they already have. The e-book will cost less than a printed book. They can read it anywhere. They can change the font size to their liking... also the font color and background, making it easier on the eyes. They can bookmark files. They can search. They can even buy specialized e-book readers, if they want to, that make the reading more enjoyable, for as little as $300. They can store entire libraries on a single CD, saving scads of space. Buying e-books help to limit the clear-cutting of our planet for paper. And they can share the files with other devices.
Suddenly, e-books don't sound so bad.
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