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Think of it this way, the Kindle is marketed to the average person. Not just the tech savvy who know better. Now the average person isn't going to care about the Kindle's DRM as long as the book in question can be downloaded and read on the Kindle with no hassle. I know this is a hassle for those of us who want to be able to format shift or know that the ebook we purchase today can someday be read on some other device sometime in the future when the Kindle is just a distant memory.
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