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I went to my local Borders today. I had bought the reader from them in October. They gave me a coupon for a $10 credit at the ebook site and the new software on disk. They were advertising the $50 credit but didn't know how someone would get it. I contacted Sony and they referred me back to Borders. I called Borders and they checked with their regional manager to find out about the credit. Once they found out what to do (I was evidently supposed to get a coupon online but they assumed that I didn't have one), they accessed the coupon online and gave me my code for the $50 book credit, which I now have sitting in my estore account. If you bought your Reader at Borders, it is worth asking the staff about both of the book credits and the updated software.
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