Quote:
Originally Posted by Daithi
I agree, and I also think that it is a pretty BIG advantage the big publishers still have over the indies.
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True... there is still an "impulse buy" effect that books can take advantage of in the stores. Even if printed books went away, the big publishers have the cash to put out advertisements at those stores, which could lure shoppers through online networks and wifi to buy their books... still retaining eyeballs that small pubs can't manage to attract. They also sell "gift cards," which lock a user into purchasing with a specific store (or not, in which case, they still keep the money).
It's a huge advantage that the indies simply can't match alone. But if indies can get into the new outlets that advertise in the big stores and sell gift cards (Amazon, B&N, etc), they can at least partially compete with the big pubs on their level.