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Old 01-04-2011, 12:25 PM   #45
Steven Lyle Jordan
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Quote:
Originally Posted by Ankh View Post
With all due respect, I asked for specific marketing strategies that work today, that belong to the category that can be delivered only by the professionals. Please be precise.
Displaying your book in a big chain bookstore... these days, that's about the only thing the "professional" publisher can do that the small or amateur writer/publisher cannot. Every other marketing technique--media ads, recommendations, lists, social media, TV and library appearances--can be accomplished by anyone with enough time, influence and/or money.

And that's why the big pubs are holding onto the physical bookstores: It's the only area in which they can isolate themselves from other products.
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