I own neither, but from what I've observed, it depends on what you read. If it's just the Kindle books that are HC equivalents at the $9.99 price then the Kindle is probably quite a bit cheaper, some other HC equivalents are sometimes more expensive on Kindle than other formats. From what I've noticed of ebooks that are Mass Market PB equivalents Kindle editions are often times no cheaper than other formats & sometimes more expensive.
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