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Originally Posted by bhartman36
You might be mistaking cause and effect. They probably bought it because they planned to use it. Also, as you point out, EPUB didn't become an official publishing standard until after Amazon had made this decision.
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Right. My point was that they didn't choose the format because they thought it was better than ePUB. When ePUB "appeared", they had already made their choice.
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I have no idea why MOBI is faster than EPUB. It might be because it's simpler. But doesn't that also highlight one of the problems with the EPUB format? If you've got two identical books, and one loads faster on the Kindle because it's in MOBI/AZW format, doesn't that say that the EPUB format is needlessly complex?
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But the two books are never identical (underline is mine). The ePUB version would, for instance, allow user stylesheets. As for "needlessly complex", it depends on what one determines is "needed"; a series of screen snapshots could probably be made to display faster (with the appropriate optimizations), and it would look exactly the same as the book from which the snapshots are taken. Of course, one could argue that the Mobi format is enough and everything further is unneeded, but others won't agree.