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It's a cover that for many people becomes part of the experience with their ereader, which is by and large a leisure device; its value is subjective imo. I wouldn't spend $100 on one, but if it adds to someones enjoyment, who am I to say they shouldn't.
I don't think the Amazon cover is the best one, but it most definitely is the best one for the price, at least materials wise. I'm impressed that Amazon did the total opposite of the "gouge customers with official accessories" approach that's so common. The market is swarming with equally priced covers that are like something you'd buy out of the back of a truck in Malaysia.
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