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I LOVE Word of the Day features. Anything that causes me to pause and appreciate a word is COOL. But you need to kick it up a notch, so that it is not just a one line definition. Danny Fekete has provided a great example of how to make the WotD more interesting.
Other ways to make simple words more interesting --
* Ask the readers who used a word first. Example -- Who first refered to the telephone in literature? The airplane?
* Quote famous uses of the word in books. See if readers know who the quote is from.
* Put a word out there and see if readers associate it with an author. Example, I can not see the word "sir" and not think of Boswell/Johnson. There are lots of words like that.
* Etc. I applaud the WotD feature, but you need to do it in a fun, engaging way.
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