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If there was a way I could start this much conversation, I think I'd post things every quarter to my blog about how my "The Sedona O'Hala Series" is my BEST SELLING product ever! And I could even come up with statements like, "In the last two days, it sold more copies than in any two day period prior!"
But somehow, I think you have to be Amazon or J.K. Rowling for anyone to notice or care. OR....maybe it's just that Amazon is traded as a public company? I doubt it...
I worked at Dell and Compaq and other companies--both were accused of "channel stuffing" at various times. So numbers can be..."assumed" "massaged" and "enabled" to say *almost* whatever the stock holders want to hear. It can work for several quarters, but eventually, those little twists and turns catch up with companies unless they are somehow able to really move merchandise unexpectedly...
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