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Another alternative: talk about how much you like the specific vendors that sell the way you like.
For example, The Pragmatic Bookstore publishes books and eBooks (Computer Programming). The eBooks are available from their website. With NO DRM. They put on every page WHO owns the eBook. And you can have all the formats.
Now I am not going to buy *lots* of these eBooks. But, I really like the approach. And I will go to The Pragmatic Programmer website FIRST.
I think that the more we discuss the best vendors and how they operate, the more probable that change will move in that direction.
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