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I haven't read all the postings, but I do think that it might also be a case of wanting to avoid confusion as well. I mean say they total up their sales 4 times a year and in the last quarter year they sold fewer kindles than in the quarter before that. There might be reasons that are beyond their control such as the plants in China having had problems with a supplier, but all the casual viewer of the figures would see is that fewer units were sold in the last quarter of 2010. It wouldn't be a matter of declining interest in the units, but without a long winded explanation of why fewer were sold others (both competitors and potential customers) might get the wrong idea about why such a drop happened.
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