I think a large number of the rants are necessary. It might sting if you're a Kindle owner having regrets (the told-you-so factor), but not if you're a "happy customer".
If it's puzzling that people hate a piece of hardware so much, how crazy is it that some hate negative reviews of it with equal vitriol? The radical anti-Kindle serve to unbalance the radical pro-Kindle, and thereby make sure that any person diving into that kind of investment WANTS the full facts after so many conflicting views. That's a Good Thing.
Also, any hardware maker that can put their products up to applaud or critique and accept both equally deserves kudos. Amazon hasn't been filtering the tags (yet) so they do get my respect for that.
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