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It is more then herd mentality.
The Kindle was recommended by the New York Times this year. I did not check Consumer Reports but it has been the recommended e-reader for the Consumer reports many times.
So some one who reads the NY Times or Consumer Reports might have been more likely to pick up a Kindle because it was recommended by tech folks. Someone doing an online search of the tech boards would have been more likely to pick up a Kindle because it has been the highest ranked of the e-readers for many years.
I am sure that the name recognition and the featured space on Amazon has also contributed to the sales of the Kindle.
It is a great device that serves the needs of many people. Folks are happy with it, reviewers recommend it, and it is well marketed.
But that has nothing to do with the fact that BN is now using Amazons dreaded method of reporting sales without sales numbers.
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