Quote:
Originally Posted by leebase
Do you think best sellers "just happen"? I don't know all the different ways publishers market books. I simply dont see how ebooks eliminate the need for marketing. Do you?
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Of course ebook does not eliminate the need of marketing, that's definitely not the thing that I am claiming! Quite the opposite, the amount of new books is so overwhelming, that it must be an act of wizardry to present a brand new author to the saturated market.
But, like you, I simply can not identify an effort by the publishing industry marketing team that is reaching me lately. And that's very bad news for professionals, if I am correct. If they want to maintain the grip on the content delivery, if they want to maintain what it means "to be a published author", they need to figure out, and quick, how to market the goods.
Simply "publishing it" is not enough, not any more. Publishing ebook is easy, selling it is hard.