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Apple, Sony, Kobo, and BN all use a different DRM even if they use the same format.
And yes, the people on this board are a small percentage of the people buying e-readers. So if a small percentage are finding their way here to ask about the Kindle and talk about their Kindles, how many more are out there using Kindles that are not posting here.
No where have I said that the Kindle is the most popular e-reader in Europe only that it is developing and growing its presence in Europe and across the globe. A year ago I was in New Zealand and Australia. The only e-readers I saw were Kindles. The security guard who checked my bag looked at my Kindle and went "You have the first generation? Are you going to buy the second?" And New Zealand wasn't even able to buy the Kindle at that point. What does that tell you?
It says that the security guys at airports were seeing a lot of Kindles. Enough to know the differences between the models. The Air Line Attendants asked a ton of questions about my Kindle and tea. They wanted them sold in New Zealand.
Small data points but small data points that tell an interesting story.
And saying that Mobi is not as good as EPub really means nothing. If BN and Kobo wanted my business they would sell books in Mobi so I could buy from them. They are not doing that. So why should Amazon sell books in EPub when their competitors, ones who joined the game after them, chose a different format and are not selling in Mobi?
Demanding that Amazon do something that their competitors are not going to do is silly.
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