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"Europe" is more than half a billion people. Do you seriously believe that the people who are posting here represent more than a tiny fringe, mostly people who are reading mostly English language books?
Publishers do start to care who is selling their books when they see the danger that one single bookstore may start to dominate a complete sales channel.
BTW, fixed book prices are common in major European markets. The bookstores may only sell below fixed prices if certain conditions are met.
As epub is the standard in Europe it is quite obvious that Amazon is the one who has to adapt.
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