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Originally Posted by Catlady
The brand that everyone has heard of is Kindle. The easy choice is to go along with the crowd and buy the most popular device--Kindle.
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Brand recognition has its benefits. However, I see no reason to believe that this leads anyone to a suspension of disbelief when it comes to press releases.
Both Amazon and B&N are saying the exact same thing. These are both major corporations and leaders in book retail. There is absolutely no justification for holding one accountable while letting the other slide, and any such claims smack of favoritism.
Quote:
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Originally Posted by Catlady
The assumption is that people who've decided to go against the easy choice do so because they have done more research and consciously decided to go in another direction. So, yes, generally speaking I do think non-Kindle buyers have the edge in savviness.
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That's a rather condescending assumption.
There are numerous offerings on the market, most of which are backed by major advertising, marketing and PR pushes; and the Nook trades as much on loyalty and brand identity as the Kindle.
If you want to congratulate yourself for not owning a Kindle, that's fine, but I see no reason to presume that purchasing a Kindle could possibly stand as evidence that a consumer is "not savvy."