Quote:
Originally Posted by SlowRain
True. However, even now I think people posting on social-media outlets are just regurgitating what the marketing industry is telling them to buy anyway. As it currently is being used, I still see it more as an extension of marketing, not an alternative.
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Unfortunately, there is no mechanism that I can think of to overcome that, because it's something of a human failing. Too many people are eager to rate the judgment of others more highly than their own. It may be based on numbers (10 million people can't be wrong!) or some perceived expertise (movie reviewers) or that nebulous "cool" factor (celebrity endorsements).