Quote:
Originally Posted by jasonkchapman
It probably won't last, though. Right now, the social Web is the alternative to mainstream marketing. As that changes, corporate marketing will as well. Already, we're seeing corporations, large and small, creating Social Czar positions and hiring freelancers to "work" social media.
It'll become increasingly difficult to spot the shills in the crowd. I can easily see people hiring themselves out as members of virtual flash mobs to shill for a particular product in the same way street promotion companies work.
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True. However, even now I think people posting on social-media outlets are just regurgitating what the marketing industry is telling them to buy anyway. As it currently is being used, I still see it more as an extension of marketing, not an alternative.