Quote:
Originally Posted by K-Thom
Most end users don't care about the format at all. They want an up and running system.
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True enough--for their first e-reader. The problem comes in when the Kindle owners are buying a second device--perhaps the Nook Color or another tablet-type e-reader, because they'd like to have color--and discover that their Amazon-purchased books can't be read on their new gadget. That's the wake-up call.