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Old 12-31-2010, 06:36 PM   #45
Richey79
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Posts: 241
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Join Date: May 2010
Device: PRS650, K3 Wireless, Galaxy S3, iPad 3.
Quote:
Originally Posted by Catlady View Post
The brand that everyone has heard of is Kindle. The easy choice is to go along with the crowd and buy the most popular device--Kindle.
Exactly.

I don't know how it is in America, but in Europe, the vast majority of people who don't particularly interest themselves in both reading and tech refer to the devices not as 'ereaders', but 'kindles'. Think of the time when a vacuum cleaner was simply referred to as a 'Hoover'.

Of course, we can't buy a Nook Color if we wanted to, but if another manufacturer wants to seriously compete with Amazon on dedicated ereading device market share, they're going to have to stump up one heck of a marketing budget. B&N's best chance to challenge Amazon will be simply to hope that more people will prefer something that looks like a tablet pc than an ereader.

Of course none of this has anything to do with the quality of the devices. Mind you, the market share of the various companies also has little to do with that.
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