Quote:
Originally Posted by Ankh
How are those professional marketing efforts reaching our average ebook reader owner today? What, from their arsenal, works on you or on the rest of us?
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All of us have our personal networks that influence our buying choices....there is nothing new about that. If you don't know what role marketing has in making a book (or any product) popular, than there's not much point in me trying to describe it.
Just ask anyone who has created a website or a web business and discovered they don't instantly become the next Ebay or Amazon how easy it is to get noticed.
eBooks can let Authors get around the need for publishers to get their books into stores. Fine. Now a book is no different than a web page. What does it take to get traffic to a web page? Web pages are cheap to put up on the web. So much so that there are billions of such web pages.
How do you get NOTICED? That's the job of marketing.
Lee